Northants, Leics &amp; Rutland


<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="1024" src="https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/BECKY-KERRY-PHOTO-1024x1024.jpeg" alt="Becky Kerr Photography Branding " class="wp-image-45965" srcset="https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/BECKY-KERRY-PHOTO-1024x1024.jpeg 1024w, https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/BECKY-KERRY-PHOTO-300x300.jpeg 300w, https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/BECKY-KERRY-PHOTO-150x150.jpeg 150w, https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/BECKY-KERRY-PHOTO-768x768.jpeg 768w, https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/BECKY-KERRY-PHOTO-500x500.jpeg 500w, https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/BECKY-KERRY-PHOTO-1100x1100.jpeg 1100w, https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/BECKY-KERRY-PHOTO.jpeg 1282w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>When there are so many businesses clamouring for attention, especially online, you can never underestimate the power of compelling imagery to tell your brand story. It is key, whatever field you&#8217;re in, to showcase images that help you to stand out from the crowd.  Which is where the brand shoot comes in. Ditch cheesy online stock imagery and blurry snaps you&#8217;ve taken as an afterthought on your phone camera. The brand shoot is not just about having lovely photographs, it should be a considered insight to your business. Here, <a href="https://www.beckykerrphotography.co.uk/" target="_blank" rel="noreferrer noopener">Becky Kerr,</a> a photographer with two decades of experience under her belt, gives her insider tips on how to create authentic and compelling imagery to captivate your customer.</p>



<h2 class="wp-block-heading" id="h-be-yourself">BE YOURSELF</h2>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="1000" height="667" src="https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/Becky_Kerr_photography_Ramberling_stems-40.jpg" alt="Floristry branding marketing photography" class="wp-image-45967" srcset="https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/Becky_Kerr_photography_Ramberling_stems-40.jpg 1000w, https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/Becky_Kerr_photography_Ramberling_stems-40-300x200.jpg 300w, https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/Becky_Kerr_photography_Ramberling_stems-40-768x512.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></figure>



<p>Don&#8217;t get carried away with looking at what other companies have photographed. Instead think about <em>your</em> brand and what message you want to convey to your ideal clients. This is about what you can offer to your customer that&#8217;s unique to you and your business. </p>



<h2 class="wp-block-heading" id="h-props">PROPS</h2>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="1000" height="667" src="https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/Becky_Kerr_Photography_Redlion_EVE-94.jpg" alt="Food photography branding pub gastro" class="wp-image-45968" srcset="https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/Becky_Kerr_Photography_Redlion_EVE-94.jpg 1000w, https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/Becky_Kerr_Photography_Redlion_EVE-94-300x200.jpg 300w, https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/Becky_Kerr_Photography_Redlion_EVE-94-768x512.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></figure>



<p>Consider the props and background you use. Do they really represent your brand? Keep it straight and to the point so that visitors to your website or social media pages can get an immediate visual impression of what you&#8217;re offering. There&#8217;s so much you can say about the quality and purpose of your brand by introducing the right elements to your images, but it has to inspire and resonate with your customer to help draw them in.</p>



<h2 class="wp-block-heading" id="h-show-up">SHOW UP</h2>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="1000" height="667" src="https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/Becky_Kerr_Photography_Klara_London-233.jpg" alt="Branding ideas marketing photography" class="wp-image-45970" srcset="https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/Becky_Kerr_Photography_Klara_London-233.jpg 1000w, https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/Becky_Kerr_Photography_Klara_London-233-300x200.jpg 300w, https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/Becky_Kerr_Photography_Klara_London-233-768x512.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></figure>



<p>People buy from people. Whether you have staff or are running the show solo, add an element of you and/or your team into your photographs. This will really help your clients to understand and feel connected to your business. In some circumstances, you might even want to think about using a model, if it&#8217;s something that might help to communicate a particular idea to your customer.</p>



<h2 class="wp-block-heading" id="h-find-the-right-person">FIND THE RIGHT PERSON</h2>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="1000" height="646" src="https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/BECKY-KERR-BRANDING-FEATURE.jpeg" alt="Becky Kerry branding photography marketing" class="wp-image-45969" srcset="https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/BECKY-KERR-BRANDING-FEATURE.jpeg 1000w, https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/BECKY-KERR-BRANDING-FEATURE-300x194.jpeg 300w, https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/BECKY-KERR-BRANDING-FEATURE-768x496.jpeg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></figure>



<p>Do your homework to really consider the photographer you use. How much experience do they have? Are they the type of person you will feel relaxed around when working with them? Does their style reflect your own? Take some time to know them and their style before you commit. </p>



<h2 class="wp-block-heading" id="h-plan">PLAN</h2>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="1000" height="667" src="https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/Becky_Kerr_Photography_Robert_Bloomfield-32.jpg" alt="Becky Kerry Photography branding school marketing" class="wp-image-45971" srcset="https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/Becky_Kerr_Photography_Robert_Bloomfield-32.jpg 1000w, https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/Becky_Kerr_Photography_Robert_Bloomfield-32-300x200.jpg 300w, https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/Becky_Kerr_Photography_Robert_Bloomfield-32-768x512.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></figure>



<p>Planning your shoot day is key. Think about your products and your services and what you would like to promote over the coming 12 months. Think about the skills you have to offer and what your client will be looking for. Make sure that, at the end of the shoot, you&#8217;ve covered all the things you know you&#8217;ll want imagery for. </p>



<h2 class="wp-block-heading" id="h-keep-it-real">KEEP IT REAL</h2>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="1000" height="667" src="https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/Becky_Kerr_Photography_nativelight_June_2022-66.jpg" alt="Becky Kerr photography branding nail tech beauty" class="wp-image-45973" srcset="https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/Becky_Kerr_Photography_nativelight_June_2022-66.jpg 1000w, https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/Becky_Kerr_Photography_nativelight_June_2022-66-300x200.jpg 300w, https://dev.muddystilettos.co.uk/northantsleicsrutland/wp-content/uploads/sites/26/2024/04/Becky_Kerr_Photography_nativelight_June_2022-66-768x512.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></figure>



<p>Stay authentic to your brand. Don&#8217;t be tempted to sugarcoat your images and go to a completely different location away from your brand, unless there is a legitimate reason for doing this e.g. if you work from your office and are on online with your clients. It&#8217;s often not the best idea to have images taken outside in the middle of a field or other environment unrelated to your business. These photographs will be lovely and might represent a particular aspect of your life, which is fine and could be used on a single post about you, but make sure those kind of shots do actually tie in authentically to your brand.</p>



<p><em><a href="https://www.beckykerrphotography.co.uk/" target="_blank" rel="noreferrer noopener">Becky Kerr Photography</a></em></p>


Get your brand to stand out from the crowd – top tips from a pro photographer

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